Funding announcements, product launches, coming out of stealth mode, strategic hires and opening new offices are just a few reasons to pitch the press. But what's the best way to do this? Should you hire a PR firm? Reach out to reporters via email or on LinkedIn? And how does it look on the other side? What do tech reporters truly care about, and how do you get their attention? Most importantly, what role does the press play in building (or breaking) your startup?Â
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We've gathered some of the best tech reporters, pr experts and founders to help tech founders get an inside look at some of these topics as they build their companies.Â
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Join us for a special evening bringing together the absolute BEST of NYC tech - reporters, pr experts, successful founders, and top investors. Hosted by ICONYC labs in collaboration with Alley Chelsea this event is by invitation only for tech founders, investors and corporate executives. Space is limited so make sure you sign up early.
Jing Cao is currently the head of user engagement at NewsPicks, a business news platform where you can find thought-provoking stories with insights and commentary from experts. Jing was previously at Bloomberg where she covered technology for three years. She also did stints writing about oil markets and the auto and insurance industries. Jing holds a Master’s from Columbia Journalism School and a Bachelor’s from Yale University.
Allon is one of Israel's most successful tech founders. Currently, he is the co-founder of K Health, the first consumer health AI that leverages real data to create a health app that gives you personalized information about your health based on the health experiences of people like you. Previously Allon was the CEO of Vroom, the largest online car retailer in the U.S. He also served as Co-CEO of Wix, the world’s leading website publishing platform..
Annie Scranton is President & Founder of Pace PR. She has 8+ years experience as a TV producer at major networks including CNN, Fox News, CNBC, MSNBC & ABC, where she booked guest appearances for popular shows like Good Morning America. For the past 7 years, Annie runs Pace PR, where she focuses on getting her clients regular TV and media coverage to build their brands.
Noa Oron is an experienced startup consultant, focusing on media related technologies and solutions. She is currently business development director at Bertelsmann SE & Co. KGaA, connecting startups with the largest media company in Europe. Prior to Bertelsmann, Noa was a tech reporter and commentator for Thomson Reuters, Forbes and the Israeli National News. She has an MBA from MIT Sloan School of Management, a Masters degree in business journalism from Columbia University, as well as a BA in economics and media from Tel-Aviv University.
Based in NYC, ICONYC labs is a go-to-market partners and value add investor focused on investing in and accelerating early-stage Israeli tech startups looking to build big companies via NYC. We provide business and funding acceleration as well as operation support to a selected group of Israeli startups with a focus on mobile, security, IoT, e-commerce, health and fitness, video and more.
Alley powered by Verizon locations are developed by Verizon, the world’s leading technology company, in collaboration with Alley, a membership-only community workspace for creators. Each location is a curated community powered by the emerging technologies and thought-leadership of Verizon. We'd also like to thank ICONYC strategic partners for their continued support of our mission.